Gerda Bieri
Portfolio
About me
My sharp analytic mind and my passion for process- and system-optimiziation enable me to improve diverse aspects in many people's lifes. With a bachelor in computer science and a master in design - digital ideation I'll continue my career with a focus on UX.
The individual digital data library
Why?
The research study discovered that many people feel lost in their own data. It discovered a significant lack of awareness for the individual digital data library combined with insufficient access to knowledge and tools on how to manage and backup consciously collected data.
What?
This master thesis provides a completely new view with the distribution model and the process model of the personal data library. With these at the core, further measures were taken to explore solutions for the current lack of awareness, information, and tools. The thesis led to a research project and a startup business in 2024.
How does the project of my design thesis work?
The design project focused on raising awareness for the concept of the "individual digital data library" over posters and a physical search game that provides a QR Code at the end. A website provides information and actionable tasks to level up a person’s data library. A paper prototype makes a future solution system tangible.
For whom?
The main target group are people that feel anxious about managing and navigating their data and are willing to invest time and energy into cleaning up their library. A survey with 138 participants showed that 28% fit the (previously defined) criteria of the primary persona.
Supervisor
Prof. Dr. Marcel Uhr
Creativity
flows through me. Combined with my analytic mind I create solutions in diverse fields.
UX
is the professional expression of my inner fire. I see UX potential everywhere in life!
Logic
is the method I use to channel my creativity to come up with new and unconventional solutions.
Users are humans too
If we develop a product, why not take the time to ensure it is useable?
Join me on a journey to a future with better UX Design. It would be a world in which websites are highly useable and data management is easy and efficient. How amazing would it be?